Xiamen Leverages China Golden Rooster Awards to Drive Film Industry Transformation and Upgrading
Xiamen is actively capitalizing on the strategic advantages of hosting the prestigious China Golden Rooster and Hundred Flowers Film Festival to accelerate the transformation and upgrading of its local film and television industry. Through a series of comprehensive policy measures and vibrant cultural events, the coastal city is steadily establishing itself as a prominent hub for China’s cinematic arts, blending professional filmmaking with engaging public cultural tourism.
Recently, the launch of the 2026 Xiamen Film and Television Life Season has further energized the local market, bridging the gap between industry professionals and movie enthusiasts. By integrating film screenings, cultural exhibitions, and interactive tourism activities, the city aims to cultivate a robust cinematic atmosphere that extends far beyond the traditional theater screen. Media outlets nationwide have highlighted these efforts, noting how major film events have successfully injected new vitality into the regional economy and creative sectors.
Industry experts point out that Xiamen’s strategic focus is not merely on hosting high-profile red-carpet events, but on building a comprehensive industrial ecosystem. From attracting top-tier production companies and talent to upgrading technical infrastructure and offering financial incentives, the local government has implemented multiple initiatives to support studios at every stage of development. This holistic approach ensures that the impact of the Golden Rooster Awards leaves a lasting legacy on the city’s economic and cultural landscape.
Looking ahead, Xiamen plans to deepen the integration of film tourism and digital entertainment technologies, creating more immersive experiences for both residents and visitors. As the local government continues to refine its support policies, the city is well-positioned to attract more national and international productions, thereby cementing its reputation as a premier destination for cinematic creativity and industrial innovation in China.
Sources: Xiamen Net
Aggregated summary. Original: 厦门网