Xi'an Film Studio's XR Production 'Xuanzang and Kucha' Wins Golden Rooster Honor

The landscape of Chinese cinema is witnessing a technological shift, underscored by the recent success of the XR (Extended Reality) film ‘Xuanzang and Kucha’. Produced by the Xi’an Film Studio, the project was recently honored at the Golden Rooster Awards, marking a significant milestone for immersive storytelling in the industry.

The 2026 Golden Rooster Future Imaging event, held in Shanghai, served as a platform to highlight how AI and XR technologies are reshaping narrative expression. The recognition of ‘Xuanzang and Kucha’ reflects a broader trend of integrating cutting-edge digital tools with historical and cultural themes. Industry experts noted that the film successfully bridges the gap between traditional cinematic arts and modern virtual experiences.

Beyond this specific award, the event in Shanghai emphasized the growing synergy between technology and creativity. Notable collaborations, such as the ‘Earth Wild AIP’ co-creation project between Dazhizuo and Shanghai Animation Film Studio, were announced, signaling a move toward more collaborative, user-participatory content creation. Additionally, the formation of the National AIGC University Alliance at the event highlights the commitment to fostering the next generation of digital artists.

Public interest in these new formats is also rising. For instance, singer-songwriter Wang Sulong is set to collaborate on a virtual reality film project, with an immersive experience scheduled to open in Hangzhou this November. As these technologies become more accessible, the industry is moving toward a future where the audience is no longer just a spectator, but an active participant in the cinematic world.

Sources: Huashang News

Aggregated summary. Original: 华商网