UN Under-Secretary-General Melissa Fleming Delivers Address at 2026 China Radio and Television Quality Creation Conference
The 2026 China Radio and Television Quality Creation Conference recently opened in Beijing, drawing significant attention from industry leaders, media professionals, and international organizations alike. Among the prominent speakers was Melissa Fleming, the United Nations Under-Secretary-General for Global Communications, who delivered a comprehensive address highlighting the vital role of modern broadcasting in shaping global narratives and fostering cross-cultural understanding.
During her speech, Fleming emphasized the immense power of audio-visual media in connecting communities worldwide. She noted that high-quality content production is essential not only for entertainment but also for educating the public on critical global issues, ranging from climate change to sustainable development. Her remarks underscored the growing importance of international cooperation in media and the need for broadcasters to uphold standards of truth, empathy, and professional integrity in an increasingly complex digital landscape.
The conference itself serves as a major platform for China’s expanding broadcasting and audio-visual industry. Recent industry data reveals that China’s broad audio-visual sector has formed a massive market pattern characterized by ’two 100-million scales,’ reflecting robust economic vitality and widespread audience engagement. The event also showcased various high-quality film and television projects, including major productions like ‘The Great March,’ which has emerged as a centerpiece in the nation’s ongoing drive for premium content creation.
As the multi-day event continues, industry experts are discussing future trends, technological integrations like artificial intelligence in broadcasting, and new pathways for high-quality development. Fleming’s participation highlighted the global dimension of the conference, bridging local industry achievements with worldwide communication objectives and setting a collaborative tone for the future of broadcasting.
Sources: Guangming Daily
Aggregated summary. Original: 光明网