Meta Reportedly Plans to Rebrand Horizon+ to Meta VR+ and Integrate 3D Films

Technology giant Meta is reportedly preparing a strategic rebrand for its subscription service, changing the name of Horizon+ to ‘Meta VR+’ as part of an ongoing effort to revitalize its virtual reality ecosystem. Industry reports from specialized outlets like Road to VR indicate that this rebranding initiative will also introduce popular 3D films directly into the gaming and entertainment service, expanding the value proposition for headset owners.

As the virtual reality market continues to mature, companies are looking for innovative ways to retain users and bundle diverse forms of digital media. By incorporating immersive 3D cinematic content alongside traditional VR gaming experiences, Meta hopes to position its hardware as a comprehensive entertainment hub rather than just a gaming console. This move aligns with broader industry trends aiming to blur the lines between interactive gaming and traditional home viewing.

While official roll-out dates and full feature lists are expected to be confirmed by the company in the near future, the reported changes signal Meta’s continued commitment to expanding its subscription offerings. Users and tech enthusiasts are eager to see how the integration of 3D movies will perform on current-generation hardware and whether the fresh branding will successfully attract a broader mainstream audience to the platform.

Sources: Road to VR