Ben Roberts-Smith Collaborates with Fitness Brand Run by Influencer Linked to Controversial Supplement

Decorated Australian veteran Ben Roberts-Smith has entered into a business collaboration with an apparel and fitness brand operated by right-wing podcaster and fitness coach Chris Katelaris, widely known online as ‘Big Chocky’. The partnership centers around a newly launched gym wear and t-shirt brand named Epic 1 Two. This alliance has drawn considerable public attention and scrutiny due to Katelaris’s co-ownership of Zero Limits supplements, a company that previously marketed a pre-workout product under the provocative and controversial name ‘war crimes’.

Roberts-Smith, famously recognized as one of Australia’s most highly decorated living soldiers, has remained a figure of intense public interest as he awaits trial on serious charges related to alleged war crimes. The alignment with a polarizing internet personality and a brand associated with such controversial marketing tactics has sparked broader discussions regarding public image, commercial associations, and cultural sensitivities in Australia. Critics and commentators have questioned the branding choices and the optics of the collaboration given Roberts-Smith’s ongoing legal battles.

Despite the controversy surrounding the business ties, both figures have continued to promote their respective commercial ventures across digital platforms. The launch of Epic 1 Two represents Roberts-Smith’s latest foray into civilian enterprise following his departure from corporate life. As the legal proceedings approach, observers continue to monitor how such commercial partnerships might influence public perception and the broader cultural discourse surrounding the former soldier.

Sources: The Guardian World

Aggregated summary. Original: The Guardian World