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Tesla is reportedly winding down production of its angular metallic pickup truck, the Cybertruck, just years after CEO Elon Musk famously lauded it as the company’s ‘best product ever.’ The decision marks a significant strategic pivot for the electric vehicle pioneer as market realities set in.

The winding down of Cybertruck manufacturing follows a reported steep plunge in sales and missed expansion opportunities, such as entering emerging markets like Africa. Industry analysts point out that despite initial massive hype and unique design choices, the vehicle faced production hurdles, high costs, and polarized consumer reception. With sales declining significantly, Tesla appears ready to reallocate its resources toward more commercially viable ventures.

As Tesla phases out the Cybertruck, the company is refocusing its efforts on newer autonomous and mass-market concepts, notably the Cybercab. While some automotive enthusiasts mourn the end of the futuristic pickup, many industry experts view the transition as a positive and pragmatic step for Tesla to realign with broader electric vehicle market demands and profitability.

Sources: Fortune

Aggregated summary. Original: Fortune