39th China Film Golden Rooster Awards: A Celebration of Cinema in Xiamen

The 39th China Film Golden Rooster Awards have officially commenced in the coastal city of Xiamen, marking another chapter in the prestigious history of the event. As part of the festivities, the ‘Golden Rooster Live Studio’ has been launched to provide audiences with behind-the-scenes access and in-depth interviews with filmmakers and actors, bridging the gap between the industry and the public.

The 2026 China Golden Rooster and Hundred Flowers Film Life Season, which runs alongside the awards, has turned Xiamen into a vibrant hub for cinephiles. The event includes a variety of screenings, forums, and cultural activities designed to celebrate the power of storytelling. Over the past eight years, the collaboration between the festival and local partners, such as the Jin Yuan Group, has been instrumental in transforming Xiamen into a recognized ‘City of Film.’

Throughout the festival, organizers have highlighted several ‘golden moments’ that showcase the emotional depth and cultural significance of Chinese cinema. These highlights serve to remind audiences of the industry’s ability to touch hearts and inspire change. The festival continues to be a vital platform for both established directors and emerging talent to showcase their work to a national audience.

As the awards ceremony approaches, anticipation is building for the recognition of the year’s best films and performances. The event not only honors artistic achievement but also serves as a catalyst for local economic and cultural development. With a packed schedule of events, the festival remains a cornerstone of the Chinese film industry, fostering a deeper appreciation for the craft of filmmaking among the general public.

Sources: Guangzhou Daily New Flower City

Aggregated summary. Original: 广州日报新花城