2026 Golden Rooster and Hundred Flowers Film Life Season Kicks Off

The 2026 Golden Rooster and Hundred Flowers Film Life Season has officially commenced, bringing a wave of cinematic celebration to the public under the guiding concept of ‘film entering life, and life filled with film.’ This initiative is designed to bridge the gap between high-end cinema culture and everyday urban living, allowing residents and visitors to experience the magic of storytelling in various public spaces.

As one of China’s premier film celebration platforms, the Film Life Season aims to decentralize movie culture, moving it beyond traditional theater screens and into communities, commercial districts, and cultural landmarks. Organizers have planned a diverse array of interactive activities, including outdoor screenings, filmmaker discussions, and immersive art exhibitions that blend cinematic arts with daily lifestyle experiences.

Local authorities and cultural departments have expressed strong support for the initiative, viewing it as an effective way to stimulate cultural consumption and enrich the spiritual and cultural lives of citizens. By integrating films into urban spaces, the event fosters a deeper emotional connection between the audience and the domestic film industry, celebrating the creative achievements of contemporary Chinese cinema.

The launch event drew numerous industry professionals, film enthusiasts, and local residents eager to participate in the upcoming festivities. Over the course of the season, a series of curated film screenings and cultural workshops will be rolled out, ensuring that the influence of the Golden Rooster and Hundred Flowers brand continues to inspire and engage the community throughout the year.

Sources: Xiamen Net

Aggregated summary. Original: 厦门网